There are news from Acronis on their "introduction" to the P2V scenario, and the quotes only mean that this is definitely not unexplored territory for them. Acronis True Image is a tool that helps you create a full backup of your hard disks. It is intended to be used for backup and recovery of your systems, but for years now, lots of IT administrators out there have found an alternative use for it, P2V. Although it wasn't meant to be used with this purpose specifically, it can certainly help do the trick.
P2V stands for Physical To Virtual conversion and the idea is that in order to explode part of the benefits of virtual machines, you must not only be able to create new VMs from scratch but also take your existing workloads and move them into a virtualized environment and back.
In the past if Acronis True Image was the weapon of choice for you to complete this task, then there are good news for you. Acronis has announced that a new product called Full Circle will be released this year, and although it holds all of the benefits for image cloning that you know and like, this product is specifically intended to fit your P2V needs, and as its name hints it, your V2P (virtual to physical) requirements as well. It supports both 32-bit and 64-bit x86 hardware, virtualization software from VMware, Microsoft, Xen, Parallels and SWSoft, and Windows and Linux guests, which makes it a very complete and universal proposal.
This product will be made available in December, no word on pricing yet. Read more about Acronis Full Circle here.